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Recommended Books (in order)

#1

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#2

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#3

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#4

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#5

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Numbers 5 - 10

#6 - Robert B. Cialdini’s “Influence, the Psychology of Persuasion”

#7 - Roger Fisher and William Ury’s “Getting to Yes”

#8 - Gerry Spence’s “How to Argue and Win Every Time”

#9 - Clotaire Rapaille’s “The Culture Code”

#10 - Frank Luntz’ “Words that Work”
Books to Buy – Whenever you can get them under $10

“Getting to Yes” Roger Fisher and William Ury

“ The Seven Habits of Highly Effective People” or “The Eighth Habit”

Steven R. Covey

“What to Say When You Talk to Yourself” Shad Helmstetter

Dale Carnegie’s “How to Win Friends and Influence People”

Rick Warren – “The Purpose Driven Life”

John Assaraf – “The Answer”

“The Millionaire R.E. Agent” Gary Keller/Dave Jenks

“Inside the Magic Kingdom -Disney Seven Keys” Tom Connellan

Robert B. Cialdini’s “Influence, the Psychology of Persuasion”

“Waiting for Your Cat to Bark” Eisenberg
“The Go-Giver” Bob Burg & John Daavid Mann

“Aspire” by Kevin Hall

Gerry Spence’s “How to Argue and Win Every Time”

Clotaire Rapaille’s “The Culture Code”

Frank Luntz’ “Words that Work”

“Fish” Stephen Lundin, Ph.D.

“Younger Next Year” Chris Crowley & Henry Lodge MD.

ANYTHING by Jeffrey Gittomer or Seth Godin

“Peaks and Valleys”

“Gung Ho” or “Raving Fans” - Ken Blanchard

“ Who Moved My Cheese” Spencer Johnson

“The E-Myth (Revisited)” Michael Gerber

“The Greatest Salesman in the World” Og Mandino

“Selling the Invisible” – Harry Beckwith

Key Real Estate School Students

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